Australian inbound operators look to China

first_imgAustralia’s inbound tourism industry must get “more deeply involved” in the increasingly important Chinese market or see it “pass us by”, according to Asia Tourism Relations Managing Director Glen Hingley.”This is a quickly evolving market and I know many of Australia’s most experienced tourism sellers and marketers are constantly seeking more information on China,” Mr Hingley said ahead of this week’s 2011 ATEC Symposium in Hamilton Island.With the emergence of China as Australia’s leading tourism expenditure market, worth around AU$3 billion annually, Australian tour operators are looking at ways in which they can capitalise on the rapid growth from the world’s second largest economy.   According to Mr Hingley, the Chinese market will require traditional marketing and distribution models to make way for new processes, providing a unique challenge for the industry. These sentiments have been echoed by ATEC manging director Felicia Mariani, who said the recently signed Tourism Memorandum of Understanding between Australia and China would open the door for more tourists from the Asian nation.  “Australia can offer an unrivalled travel experience with beaches, nature and culture all within easy access of China and it is up to our industry to provide the kind of tailored services that really gets them in the door,” Ms Mariani said.“Capitalising on the growth in the Chinese market relies on our ability to create and deliver quality experiences that are matched to the needs and expectations of these new consumers and research is critical in gaining a clear picture of how the Australian product should respond in order to deliver to these growth markets.” Australia offers Chinese visitors world-class beaches Source = e-Travel Blackboard: M.Hlast_img

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