Croatian branding is a precondition for a stronger step forward in wine exports

first_imgAs many as 22 Croatian wineries presented themselves to American distributors and wine experts with a joint performance in New York organized by the Wine Association of the Croatian Chamber of Commerce.The presentation entitled Vina Croatia – mosaic wines gathered about 300 potential distributors and wine experts with the aim of a stronger penetration of the US market, which is in the top five markets of Croatian winemakers outside the EU. For domestic winemakers, a presence in the American market means entering the world wine list. “If we are not present on the New York scene, then it is difficult for us to exist on the international stage as well. The support of institutions is important to us because each of us is too small to be able to do things like this on our own. We can come alone once, but that’s a little bit. If we come two or three times together, it’s a big deal for us, ”Said Ivica Matošević from the Wine Association of the Croatian Chamber of Commerce.Malvasia is one of the varieties that is very well received on the American market, so you can find Kozlović, Matošević, Bibich and Trapan wines in restaurants in New York. Delmonico’s first American restaurant, located in the economic center of the USA, Wall Street, also offers several Croatian wines. “We serve 500 meals a day and have several Croatian wines. In order to interest Americans to drink more Croatian wines, stronger marketing is needed”Said the owner of the Delmonico’s restaurant group Dennis Turčinović and added that it is important for Croatian producers to produce good wines, which they already do, and to acquaint consumers with varieties and history.Guided wine tastings (Masterclass) in New York were led by American sommelier Cliff Rames and Matthew Horkey and Charine Tan, American wine experts who recently published a wine guide for Croatia – Cracking Croatian Wine: Visitor-Friendly Guide). As many as 15 of the 22 wineries that presented themselves already have their distributors on the American market. In the last few years, Croatian wines and olive oils have found their way to US customers more often, especially after visits by American distributors to Croatian wineries in Istria and Dalmatia, which were also supported by the Croatian Chamber of Commerce.The potential of such presentations is well seen in the example of the company Badel 1862, which last year, with its presentation in the USA, managed to place its wines on Norwegian cruisers as well. Slaven Sabolić from Badel welcomes this type of promotion and emphasizes the need for even greater investment in marketing and promotion of land, wine and all indigenous varieties. Badel has been present in the American market for about twenty years, in New York, Florida, Chicago, etc.”The project for the promotion of Croatian wines in the USA is funded by the EAGF Wine Envelope Fund – National Wine Sector Assistance Program 2014-2018, measure Promotion on Third Country MarketsSaid the director of the Sector for Agriculture, Food Industry and Forestry of the Croatian Chamber of Commerce, Božica Marković, and added that the potential for stronger export growth is visible in the interest in this event, which is only one part of the Croatian Chamber of Commerce’s efforts to promote our winemakers abroad. .”Croatian wines meet the world quality standard. Exports to the United States have been on the rise in recent years, but a stronger step requires stronger branding of our country. Croatia must be recognized not only as a tourist destination, but also as a wine destination. That is exactly why the Croatian Chamber of Commerce is here, ”Said the President of the Croatian Chamber of Commerce Luka Burilović on that occasion.At the presentation in New York, their products were presented by: Agrolaguna, Badel 1852, Dingač Skaramuča, Erdutski vinogradi, Fakin obrt, B&M, Grgić vina, Iločki podrumi, Jako vino, Kabula, Katunar estate winery, Korta Katarina, Kozlović, Matošević, Miloš- obrt Vinifera, OPG Jasna Antunović Turk, Osilovac, Rizman, Veralda obrt, Vina Bibich, ZO Vina Cattunar obrt, Zlatan Otok and Bartolović.last_img

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